สื่อสารระดับบริหารอย่างชัดเจน มั่นใจ และเหมาะกับบริบท

เรียนอะไรบ้างในคอร์สนี้ · 100 บทเรียนเต็มหลักสูตร

ภาษาอังกฤษธุรกิจขั้นสูงสำหรับผู้จัดการและผู้บริหาร เนื้อหาเข้มข้นทั้งการเจรจาต่อรอง การนำเสนอระดับสูง กลยุทธ์ การเงิน และการบริหารทีมนานาชาติ

100 บทเรียน ระดับ B2–C2 (CEFR) คลาสสด 1-on-1 · 40 นาที ใบงาน + การบ้านทุกบท

หลังเรียนคอร์สนี้ ผู้เรียนจะสามารถ

• เจรจาต่อรองทางธุรกิจได้อย่างมีชั้นเชิง
• นำเสนอแผนงานและกลยุทธ์ต่อผู้บริหารระดับสูงได้
• นำการประชุมและบริหารทีมข้ามชาติได้
• สื่อสารเรื่องการเงิน งบประมาณ และผลประกอบการได้
• สร้างความสัมพันธ์ทางธุรกิจระดับนานาชาติได้

เนื้อหาทุกหมวด ทุกบทเรียน พร้อมเป้าหมาย "ใช้ได้จริง" ของแต่ละบท (10 หมวด)

แต่ละบทเรียนระบุชัดเจนว่าเรียนจบแล้วผู้เรียนจะทำอะไรได้ในชีวิตจริง · ทุกบทอ้างอิงระดับ CEFR · ครูจะช่วยเลือกบทเรียนที่เหมาะกับระดับและเป้าหมายของผู้เรียนแต่ละคน

Leading Meetings B2 · 10 บท

• Opening a High-Stakes Meeting — open an important meeting with authority and a clear purpose
• Setting a Strategic Agenda — set an agenda that focuses on decisions, not just updates
• Facilitating Discussion — guide a discussion so every key point is heard
• Keeping a Meeting on Track — steer a drifting meeting back to its purpose
• Managing Dominant Voices — politely manage someone dominating the meeting
• Drawing Out Quiet Participants — invite quieter people to share comfortably
• Managing Disagreement in the Room — keep disagreement healthy and professional
• Handling Tangents and Side Issues — capture off-topic ideas without losing focus
• Building Consensus — move a group towards a decision everyone can support
• Closing with Action and Accountability — end a meeting with clear owners, actions and deadlines

Negotiation B2–C1 · 10 บท

• Preparing Your Negotiation Position — define goals, limits and alternatives before negotiating
• Opening a Negotiation — open positively and set a collaborative tone
• Interests, Not Just Positions — uncover what the other side really needs
• Making and Responding to Offers — make a clear offer and respond without rushing
• Trading Concessions — give ground strategically and get something in return
• Handling Pressure and Hardball — stay calm and firm under aggressive tactics
• Breaking a Deadlock — find a way forward when talks are stuck
• Walking Away (Knowing Your BATNA) — walk away professionally when the deal isn't right
• Closing the Deal — recognise the moment to close and ask for commitment
• Reviewing and Confirming Terms — confirm exactly what was agreed

Difficult Conversations C1 · 10 บท

• Raising a Sensitive Issue — open a difficult conversation calmly and respectfully
• Delivering Bad News — deliver bad news honestly and with care
• Addressing Underperformance — address poor performance honestly and supportively
• Managing Conflict Between Team Members — mediate a conflict between two people you manage
• Handling an Angry Client — de-escalate an angry client and rebuild trust
• Disagreeing with Your Boss — push back on your manager respectfully
• Saying No to Senior Stakeholders — decline a request from someone powerful gracefully
• Negotiating Workload and Boundaries — protect your time and team professionally
• Apologising at a High Level — give a sincere, professional apology that restores trust
• Repairing a Damaged Relationship — rebuild a working relationship after a fallout

Executive Writing C1–C2 · 10 บท

• Writing a Strategic Email to Leadership — write a short email that gets a busy leader to act
• Writing an Executive Summary — summarise a long document in a few powerful lines
• Writing a Business Report — write a clear, well-structured business report
• Writing a Briefing Note — write a tight briefing that prepares someone fast
• Writing a Persuasive Proposal — structure a written proposal that wins approval
• Crafting a Professional Bio — write a confident professional bio
• Editing for Clarity and Concision — cut the clutter so your writing is sharp
• Summarising Complex Information — make something complicated simple and clear
• Writing Diplomatic Pushback — disagree in writing without causing offence
• Writing for an International Audience — write English that's clear for non-native readers

Global Teams C1 · 10 บท

• Communicating Across Cultures — adjust how directly you speak for different cultures
• Direct vs Indirect Cultures — read between the lines and signal clearly
• Building Rapport Internationally — build connection with international partners
• Adapting Your Communication Style — flex your style to match your audience
• Handling Misunderstandings Diplomatically — clear up a misunderstanding without blame
• Leading Virtual Global Teams — keep a remote, international team aligned
• Managing Time Zones and Async Work — coordinate work across time zones
• Hosting International Visitors — host overseas guests warmly and professionally
• Networking at Global Events — network confidently at international conferences
• Inclusive Language and Etiquette — use language and manners that include everyone

Leadership C1 · 10 บท

• Communicating a Vision — paint a clear, motivating picture of where you're going
• Setting Expectations Clearly — set expectations so people know what good looks like
• Delegating Effectively — delegate with the right level of authority
• Giving Constructive Feedback — give honest feedback that helps rather than hurts
• Recognising and Praising Good Work — give recognition that feels specific and genuine
• Coaching and Developing Your Team — help someone solve problems through questions
• Conducting a Performance Review — run a balanced, forward-looking review
• Building Trust and Psychological Safety — create a climate where people speak up safely
• Motivating and Inspiring — re-energise a team losing momentum
• Leading Through Change — lead a team calmly through uncertainty

Persuasion C1 · 10 บท

• Establishing Credibility — build trust so people take your view seriously
• Building a Logical Argument — make a structured, logical case
• Appealing to Emotion and Values — move people by connecting to what they care about
• Using Evidence and Stories Together — combine hard data with a human example
• Framing and Reframing — present an idea in the most persuasive light
• Handling Objections — address concerns so they stop blocking a yes
• Influencing Without Authority — get support from people you don't manage
• Getting Buy-In for Change — bring people along when you propose change
• Making a Business Case — present a convincing case for an investment
• Negotiating Internal Priorities — make the case for your project against competing demands

Presentations C1 · 10 บท

• Crafting a Strong Opening Hook — open in a way that grabs attention immediately
• Structuring a Persuasive Presentation — build a presentation to a clear recommendation
• Delivering a Clear Key Message — make your audience remember one core message
• Presenting Data and Visuals — explain charts and numbers as a clear story
• Telling a Business Story — use a short story to make a point land
• Presenting to Senior Leadership — adapt your style for time-poor decision-makers
• Managing Nerves and Presence — project confidence even when nervous
• Handling a Tough Q&A — answer hard questions calmly and stay in control
• The 60-Second Elevator Pitch — pitch an idea compellingly in under a minute
• Closing with a Call to Action — end by telling people exactly what to do next

Strategy & Finance C1–C2 · 10 บท

• Talking About Strategy and Vision — discuss strategic direction at a high level
• Explaining KPIs and Metrics — explain what key numbers mean and why they matter
• Discussing Budgets and Costs — talk about budgets, costs and savings clearly
• Discussing ROI and Business Value — talk about return on investment, not just cost
• Presenting Financial Results — present financial results to non-finance people
• Talking About Risk and Mitigation — discuss risks and how you'll manage them
• Talking About Market and Competition — discuss the market and competitors with insight
• Analysing Trends and Forecasts — interpret trends and talk confidently about the future
• Making Data-Driven Recommendations — turn data into a clear recommendation
• Reporting Project Status to the Board — give a crisp, honest update to senior leadership

Executive Presence C2 · 10 บท

• Speaking with Gravitas and Authority — project calm authority in a high-stakes room
• Chairing a Board Meeting — chair a formal board meeting with authority
• Handling Hostile Questions in Public — stay composed under a hostile question
• Crisis Communication — communicate clearly and reassuringly in a crisis
• Media and Press Interviews — stay on message in a media interview
• Speaking at a Conference / Keynote — deliver a confident keynote to a large audience
• Representing Your Company Externally — speak for your company with confidence
• Diplomatic Language for Sensitive Topics — discuss delicate topics without damage
• High-Stakes Negotiation with Executives — negotiate a major deal at the highest level
• Final Executive Communication Challenge — combine every advanced skill in one scenario

ทุกบทเรียนมีใบงานให้ดาวน์โหลดเพื่อเตรียมตัวก่อนเรียน ใช้ฝึกระหว่างเรียน และทบทวนหลังเรียน พร้อมบันทึกรายงานหลังคลาสจากครูทุกครั้ง